Cash is KING

Cash is the lifeblood of business. Not revenue, not profit. Its cash that keeps the doors open and the lights on.

That’s why companies like Amazon were able to run for years at a loss: because it collects cash upfront from customers.

So while equity/debt capital is fantastic and advisable in certain instances, getting customers to pay cash consistently (and upfront) is still the cheapest way of financing your business.

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Babatunde Akin-Moses

I am currently CEO and co-founder of Sycamore, a peer to peer lending platform that connects lenders to borrowers using technology. I love to write about business, economy, policy, startups, inspiration and entertainment. I am also deeply passionate about making Nigeria and Africa as a whole, a much better place to thrive and prosper for all.

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