I watched a few videos from Gary Vee earlier this year. He says, if you can create at least 9 pieces of content a day across all the major social media platforms, it will yield positive results – if sustained for a year or two. According to him, if you’re in employment it would boost your visibility and if you’re in business, it would boost your sales. In both cases, it helps build your personal brand.
He defines a piece of content as a post on a single platform. That means if you post your picture on Facebook, LinkedIn, Instagram and Twitter, that’s 4 pieces of content that day. Interestingly, not all the posts have to be about your field – although you should chip that in occasionally. As long as the posts are authenticly you, it’s okay.
Well, I decided to test this for 30 days across Facebook (FB), LinkedIn (LN), Instagram(IG) and Twitter (Tw). It was a bit tough making it a conscious decision, since I enjoy reading than writing. The 2nd challenge was finding posts that would make sense across all 4 platforms – especially Instagram since I don’t take much pictures. Check out the results after 30 days:
1. Facebook: This remains my primary constituency so no surprises, apart from a lot of friend requests. Business wise, Facebook brought in the most sales – both lenders and borrowers for Sycamore.
2. Instagram: IG accounted for the 2nd highest source of business after FB. This was surprising because I was posting my write ups as captions along with illustration images and people were reading them!
3. LinkedIn: LN is a very strange place. It’s hard to tell what works even though that’s where I have the highest number of connections. Interestingly, it was my post on Cinema Culture in Nigeria that got the most traction (and my birthday – people are still praying for me after almost 3 weeks😁). No sales on LN but I was able to recruit a very talented software developer for our team based on one of my posts. Still a win in my view.
4. Twitter: Almost zero traction and results. Nobody sabi me there. Seems to require participation in trends and replying to influencers to move the needle. Looks like this will require more time than I’m willing to invest for now.
I am satisfied with this outcome. It’s taken a lot more time than I anticipated because I do research before I post. But I think the results are worth it. You might want to consider same.
Let’s see how the results will be for the next 11 months.