This was written by Ndubuisi Ekekwe 2 years ago. Still very relevant in my opinion.
“Your biggest competitor in Nigeria is Lack of Execution.
If you compete against your Lack of Execution and win, you would thrive. People buy anything in Nigeria. Your enterprise-competitors will do well. You would also do well.
One “good” thing in Nigeria is that our market imperfections make scaling anything hard; so, no one can out-scale you with reckless abandon overnight. That ecommerce company is big in Lagos but has no presence in Owerri. Simply, that you have won in Kano is irrelevant in Aba because of the heterogeneous nature of our economy. That you overcame in Uyo does not mean anything in Lagos. One key reason is that despite the web, most sectors in Nigeria run on atoms and not really bytes.
So, get out and begin to EXECUTE. Do not spend too much time just thinking about your competitors. Think more on how to get what you want to do get DONE.
Do not over-ready it! You may be ready already…”